Ketchum, a leading communications firm, has just released and shared with our sister site mHealthWatch the Ketchum mHealth Monitor, mapping U.S. consumers’ adoption of wearable technology, apps and artificial intelligence for personal health and wellness.
And the results are truly telling.
The study, released today, highlights “significant mobile health technology opportunities and frames five kinds of mHealth users.”
The report also explains how companies can leverage mobile technology to help people improve their health and the changing dynamics of how health is managed.
According to the study, close to 6 in 10 (58 percent) of Americans with a smartphone say they have shared information with a medical professional via the Internet on their smartphone, mobile app or wearable device, and 1 in 4 have emailed or texted a photo of a medical issue to a doctor.
The study shows that they’re also managing their health on their own from their smartphones or fitness trackers. Almost half (47 percent) of respondents have an app that tracks fitness, working out, health or medicine. In addition, 83 percent of people who use fitness or workout apps use them at least once a week.
To review the five kinds of mHealth users profiled in the report, click here.