Called InvisibleBracelet or iB, this is how it works: Consumers sign up online for a $10 annual membership, and after receiving iB cards (which can be carried in wallets, on key fobs, or attached to a bag), they can use the website to program the cards with information about illnesses, allergies, and conditions, as well as one’s emergency contacts. Should a medical emergency occur, first responders will receive a text message with the patient’s information.
“When we arrive at an emergency, we are tasked with treating patients based on no information about their health history other than their current circumstances. With Invisible Bracelet, we can immediately pull up the health facts we need to know. It saves valuable time,” Matt Zvadasky, director of operations for emergency service provider MedStar in Fort Worth, Texas, said in a release.
U.S. mobile carriers including AT&T, Verizon, Sprint, T-Mobile, Nextel, Alltel, U.S. Cellular and Boost Mobile support the service. Members can choose between having a “51020 ICE Public Profile,” or having a private profile only accessible to EMS providers in certain markets who will be trained on how to locate iB identifiers and query iB personal identification numbers (PINs) using the iB Medic Network search engine.
iB “meets or exceeds” state and federal laws as per HIPAA requirements, the company says. The service is another progression in the mobile health care space, which promises to save money for patients and providers alike, and also make care easier and more efficient. More importantly, iB seems to prove that privacy–the first, last, and most important concern during the digitalization of health records–can be easily protected.