• About
    • Authors
  • Activity
  • Home – backup code
  • HTML Tags and Formatting
  • Members
  • Terms & Conditions
  • Thanks!
  • About
    • Authors
  • Home
  • Resources
    • Events
    • Job Board
      • Submit Listing
  • Newsletter
  • Contact
  • Advertise
  • Home
  • About >>
    • Authors
  • Resources >>
    • Events
    • Job Board >>
      • Submit Listing
  • Newsletter
  • Contact
  • Advertise

  • Mobile Marketing Watch Mobile Marketing Watch

--

  • February 7, 2023
  • Follow us on Facebook
  • Follow us on Feedburner
  • Follow us on Twitter
  • Mobile Marketing
    • Marketing Strategy
    • Mobile Analytics
    • Mobile Apps
    • Mobile Commerce
    • Mobile Spam
    • Mobile Payments
    • Technology
      • Mobile Security
      • NFC
      • SMS / Text
  • Mobile Advertising
  • Casino mobile marketing
  • mHealth
  • Opinion
  • Platforms
    • Android
    • BlackBerry
    • iOS
    • Mobile Devices
    • Smartphones
    • Tablet Devices
  • Resources
    • Infographics
    • News
      • Announcements
      • Mergers And Acquisitions
      • Featured
      • Rumors
  • Mobile Retail
  • Social Media
  • Mobile Marketing
    • Marketing Strategy
    • Mobile Analytics
    • Mobile Apps
    • Mobile Commerce
    • Mobile Spam
    • Mobile Payments
    • Technology
      • Mobile Security
      • NFC
      • SMS / Text
  • Mobile Advertising
  • Casino mobile marketing
  • mHealth
  • Opinion
  • Platforms
    • Android
    • BlackBerry
    • iOS
    • Mobile Devices
    • Smartphones
    • Tablet Devices
  • Resources
    • Infographics
    • News
      • Announcements
      • Mergers And Acquisitions
      • Featured
      • Rumors
  • Mobile Retail
  • Social Media

SMS and Social Media are The Peanut Butter and Jelly of Modern Mobile Marketing

Both SMS marketing and social media have become modern fundamentals of a strong marketing plan in the last few years, but by integrating the two into a cross channel promotional strategy, you can build your business exponentially while also greatly increasing your social media traffic. In short, SMS and social media are a great match …   Read More

By Michael
February 21, 2014
0 3076 0
By Michael
February 21, 2014
0 3076 0
Share

SMS and Social Media are The Peanut Butter and Jelly of Modern Mobile MarketingBoth SMS marketing and social media have become modern fundamentals of a strong marketing plan in the last few years, but by integrating the two into a cross channel promotional strategy, you can build your business exponentially while also greatly increasing your social media traffic.

In short, SMS and social media are a great match that should always be used in tandem when possible and appropriate.

One of the reasons for using SMS with social media is simply because a huge segment of the American people are already well-versed in using text messages and are quite comfortable with it. Indeed, more than 90% of all text messages are read within minutes of their receipt. Open rates now exceed 98%, which is nothing less than phenomenal. Also, it allows you to market “on the go” and goodness knows how important that is today.

When it comes to pairing SMS marketing with social media, here are a number of proven strategies that should be of great help to any overall marketing plan.

Mobile coupons. If you’re sending promotions or coupons to your subscribers via SMS, be sure to include a like-gated page URL so that they can access those mobile coupons directly in the text message.

Contests. If you’re running a contest on your social media platform of choice, make sure to promote it via text message to your mobile subscribers. The SMS is easy to use and the social media will provide them with a rich engagement opportunity.

Link to social media. On any of your inbound SMS campaigns, make sure to include social media page links. If, for example, you have an in-store mobile sweepstakes that requires your customers to text in a keyword, your SMS reply should include the URL to your preferred social media page.

Give your subscribers incentives to share your message. If you want your message to “go viral,” offer an excellent incentive for the top person to share that message on social media.

Send updates. You should be sending your mobile subscribers any social media updates that you have.

The fact is that today’s consumer is using multiple channels to interact with their favorite brands everywhere. If you’re keen on making the most of your marketing message, using a combination of mixed media like SMS and social media is one of the best ways to do it.

I found this helpful

I did not find this helpful

In this article
  • Announcements
  • Marketing Strategy
  • Mobile Advertising
  • Mobile Devices
  • Mobile Marketing
  • Mobile Social
  • News
  • Platforms
  • Resources
  • Smartphones
  • SMS / Text
  • Technology
  • Mobile Devices
  • Mobile Marketing
  • mobile tech
  • sms
  • social media
  • text

Search

The Top 5 Stories in Mobile Marketing and Advertising This Week
Previous
Samsung, Sleep Genius Take Wearable Tech to The Next Level with Galaxy Gear 2
Next

© 2015 Good News, Inc.

Back to top