SMBs Getting More Mobile, But Only 33 Percent Have Mobile-Optimized Website

While the majority of U.S. small- and medium-sized businesses don’t have a mobile-optimized website, the odds are getting better every quarter. “Among the group of SMBs that had or planned to create a website, just 33 percent had a mobile-optimized site in September 2015,” reports eMarketer. “That amounts to 24.4 percent of the overall respondent …   Read More

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SMBs Getting More Mobile, But Only 33 Percent Have Mobile-Optimized WebsiteWhile the majority of U.S. small- and medium-sized businesses don’t have a mobile-optimized website, the odds are getting better every quarter.

“Among the group of SMBs that had or planned to create a website, just 33 percent had a mobile-optimized site in September 2015,” reports eMarketer. “That amounts to 24.4 percent of the overall respondent base. But a year ago, mobile sites were even more rare: 26 percent of SMBs with a website had a site optimized for mobile.”

Even non-optimized websites are not a universal given.

Research from RBC Capital Markets conducted in September, 2015 indicates that 64 percent of U.S. small and medium-sized businesses had a professional website for their business. Another 10 percent planned to create one.

“That represented mixed progress since the prior year, when just 60 percent had a site, but 17 percent planned to create one,” noted eMarketer.

Other issues? Updating them, of course.

Bottom line: it’s major brands that have made major mobile progress. Smaller companies? Not so much.

“Though small-business owners are keen on using mobile themselves, Capital One Spark Business found in April, 2015 that just 6 percent of U.S. small businesses had invested in mobile for marketing.”

It’s just a matter of time until SMBs catch up … but the clock is ticking. Those smaller firms need mobile as much as the big guys now.

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