It’s hard enough to monetize across all the screens and devices people now access.
The toughest nut to crack? Probably the smartphone, according to new research.
According to an AdMonsters analysis, two-thirds of U.S. publishing professionals said that smartphones caused the most monetization headaches.
Tablets and over-the-top (OTT) and TV screens also caused issues, but not as smartphones were.
“In fact, 14.5 percent of respondents said a tablet screen cause the most monetization trouble for them and 13.0 percent said that OTT and TV screens did,” summarizes eMarketer. “Only 5.8 percent of publishing professionals had the most problems monetizing desktop screens.”
Nowadays, it’s monetizing on mobile that makes executives struggle.
“A January, 2015 study from Accenture revealed that 26 percent of respondents said monetization issues, like the difficulty of hitting ROI targets, was one of the main challenges faced when developing or managing mobile apps,” noted eMarketer.
Still, security issues, performance issues, and operational issues (including building and updating apps efficiently) ranked as the biggest concerns of all.