Forget the stress of holiday shopping. Back-to-school shopping may take the cake in the stress department.
Soasta, a performance analytics company, just unveiled the findings of its annual Soasta Back to School Shopping Report Card, which found that nearly all (91 percent) of parents who plan to shop online for back to school report there are stressors for them when making online purchases for the new school year.
The survey was conducted online within the U.S. by Harris Poll on behalf of Soasta from July 14-16, 2015, among 2,056 adults and was based on Soasta’s experience of ensuring top digital performance for 22 of the top 50 online retailers in the U.S.
But here’s the kicker.
“While most back to school online shoppers report feeling stressed while making their online purchases,” the report summary shared with MMW reads, “Soasta’s research confirmed that a majority of back to school shoppers (55 percent) do plan to shop online for the new school year, with nearly 1 in 5 (17 percent) planning to shop using their smartphone or tablet. Millennials are the most likely to shop online for back to school, with 66 percent of men ages 18-34 and 63 percent of women ages 18-34 planning to shop online to get their families ready for back to school.”
All told, approximately three-quarters (73 percent) of smartphone/tablet owners would use a shopping app such as Amazon, eBay and Zappos to do their shopping. Nearly half (49 percent) of smartphone/tablet users would use a shopping app when looking for deals, and more than one-third (37 percent) would turn to a shopping app for price comparison when shopping in a store.