Smartphone Penetration Reaches 40% in the United States, Says Nielsen

It’s a new milestone for smartphone penetration in the United States, according to the latest statistics on smartphone usage released by Nielsen. 40% of mobile consumers over 18 in the United States now have smartphones, according to July 2011 data. And Nielsen stats show that this swelling percentage is, indeed, continuing to grow on a …   Read More

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It’s a new milestone for smartphone penetration in the United States, according to the latest statistics on smartphone usage released by Nielsen.

40% of mobile consumers over 18 in the United States now have smartphones, according to July 2011 data. And Nielsen stats show that this swelling percentage is, indeed, continuing to grow on a day-by-day basis.

Android is the most popular operating system for now, with 40 percent of mobile consumers reporting they have a smartphone with an Android OS. Apple’s iOS is in second place, with 28 percent. Among those who say they are likely to get a new smartphone in the next year, approximately one third say they want their next smartphone to be an iPhone and one third say they want an Android device.

“Among likely smartphone upgraders, it is the ‘Late Adopters’ who are most likely to say they are ‘not sure’ which operating system they’d like in their next smartphone,” the report reads. “In politics as in smartphones, these “undecideds” will be the ones device makers will be hoping to win over.”

Although 60 percent of the US mobile market remains comprised of feature phone users, all signs point to a smartphone majority in the very near future.

To read the full report, check out the latest NielsenWire by clicking here.

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2 comments

  1. Cory Grassell

    Mobile is incredibly convenient and a great sales tool for businesses. With the nature of business today, it is nearly imperative to own and operate a smart phone; however, I believe that affordability (phones and data plans) will continue to pose a problem for full-scale adoption. Also, the fact that so many are still undecided about which platform to use proves that too much fragmentation still exists in the mobile marketplace.

  2. Noelle

    These are great stats, thanks for the post!

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