Branding Brand, a mobile commerce platform for retailers, has just released the results of its Mobile Commerce Index for April 2014.
The worldwide data shows that smartphone-generated traffic, orders, and revenue by consumers to retailer smartphone-optimized websites from April 2014 vs. April 2013 have climbed dramatically.
All told, smartphone revenue from mobile commerce increased 115.9%.
Issued monthly, the Mobile Commerce Index report identifies customer mobile commerce use and trends worldwide across a consistent sample of 18 major clients in various industries, including apparel, health and beauty, and home goods. The Index is the largest collection of data on commerce culled from retail websites specifically optimized for smartphones.
In April 2014, smartphones generated 29.3% of total online visits (62.9% iOS, 36.3% Android), up 45.0% from April 2013. The market share of non-mobile (desktop) visits decreased 22.3% from April 2013 to April 2014.
“The triple digit gains we’re seeing in client revenue growth points to the conclusion that mobile commerce is simply exploding,” said Chris Mason, Branding Brand’s CEO. “Smartphones are redefining the way retailers are connecting with their customers, and it’s clearly being reflected in the bottom line.”
