Smartphone Dominance Slipping from Samsung, Apple

Smartphone Dominance Slipping from Samsung, AppleNew research put forward from the Wireless Smartphone Strategies (WSS) research service by Strategy Analytics shows that global smartphone shipments grew 33% annually, hitting 285 million units in the first quarter of this.

The big takeaway from the report? Leaders Samsung and Apple lost “slight traction” in the quarter, while Huawei and Lenovo each held five percent marketshare worldwide.

Global smartphone shipments grew 33 percent annually from 213.9 million units in Q1 2013 to 285.0 million in Q1 2014.Smartphone growth was mixed on a regional basis during the quarter, with healthy demand in Asia counterbalanced by sluggish volumes across North America due to changes in the operator subsidy mix.

Samsung shipped 89 million smartphones worldwide and captured 31 percent marketshare in Q1 2014, dipping from 32 percent a year earlier.

This was Samsung’s first annual marketshare loss in the smartphone category since Q4 2009, the report reads.

Apple meanwhile shipped 43.7 million iPhones worldwide for 15 percent marketshare in Q1 2014, falling from the 17 percent level recorded during Q1 2013.

All of the above data and more is available now from Strategy Analytics.