According to the latest data from Juniper Research, by 2017 there will be 64.1 billion games downloaded onto smartphones and tablet devices.
If the projections manifest, it will represent a three-fold increase over 2012 downloads totaling 21 billion.
The new Juniper report, Mobile & Tablet Games: Discovery, In-App Purchases & Advertising, investigated why this growth in the number of games downloaded would be so staggering. It found that an increase in the number of sophisticated games, which allow for truly multi-platform gameplay through the use of cloud technology, meant that mobile would become the primary screen for gamers.
Other findings in the new report show that:
- Greater memory on devices will be another key driver of growth.
- Social & Casual Games will remain the most popular genre downloaded, with over half of all smartphone games downloaded fitting this genre.
- In 2017, only 7% of games will be paid for at the point of purchase across smartphones and tablets.
To learn more about Juniper’s report and its corresponding projections, click here.
