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May 29, 2023
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Smartphone and Tablet Game Downloads: We Haven’t Seen Anything Yet

MikeR10 years ago02 mins

According to the latest data from Juniper Research, by 2017 there will be 64.1 billion games downloaded onto smartphones and tablet devices.

If the projections manifest, it will represent a three-fold increase over 2012 downloads totaling 21 billion.

The new Juniper report, Mobile & Tablet Games: Discovery, In-App Purchases & Advertising, investigated why this growth in the number of games downloaded would be so staggering. It found that an increase in the number of sophisticated games, which allow for truly multi-platform gameplay through the use of cloud technology, meant that mobile would become the primary screen for gamers.

Other findings in the new report show that:

  • Greater memory on devices will be another key driver of growth.
  • Social & Casual Games will remain the most popular genre downloaded, with over half of all smartphone games downloaded fitting this genre.
  • In 2017, only 7% of games will be paid for at the point of purchase across smartphones and tablets.

To learn more about Juniper’s report and its corresponding projections, click here.

Tagged: apps game downloads in-app downloads Juniper Research Mobile Apps Mobile Devices mobile games mobile gaming Mobile News

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