Small Businesses Get Boost from New Twitter Ad Platform

In February, Twitter announced a new partnered with American Express to offer its small business cardmembers and merchants the chance to use Twitter advertising “to better engage with the people they want to reach.” On Monday, American Express began notifying eligible cardmembers and merchants that they can now start advertising on Twitter. From the start, …   Read More

1709 0
1709 0

In February, Twitter announced a new partnered with American Express to offer its small business cardmembers and merchants the chance to use Twitter advertising “to better engage with the people they want to reach.”

On Monday, American Express began notifying eligible cardmembers and merchants that they can now start advertising on Twitter.

From the start, small businesses of all types have made their homes on Twitter, using the platform to interact with current customers and market to new ones. We are excited to offer small businesses the chance to create even more marketing success as advertisers on Twitter.

“Initially, only a small group of businesses will have access to this new advertising opportunity — we will steadily increase the number of participating small businesses over the coming weeks,” a post on the Twitter Advertising Blog reads.

Twitter also released a video highlighting how this new opportunity works.

For other tips and best practices on using Twitter for your small business, the microblogging giant encourages you to download the Twitter for Small Business guide.

[youtube]http://www.youtube.com/watch?v=3e5H9b9IM_Q&feature=plcp&context=C4d1676aVDvjVQa1PpcFNMaRMfNRkRXeY07GjY4TlBuCJcFCIiPCI=[/youtube]

In this article