Smaato’s Mobile Advertising Trends For 2011

Mobile advertising and optimization company Smaato today released an interesting slideshare presentation (embedded below) that outlines proposed mobile advertising trends for 2011 in the world’s three strongest regions — The US, Europe and Asia.

Compiled using market analysis by leading market research companies, Smaato’s presentation gives a matter of fact representation of where the mobile advertising market is likely to go in 2011 and beyond.  “In 2011 we will be inside the tornado of the mobile industry,” said Harald Neidhardt, CMO & Co-Founder, Smaato Inc.  “Mobile apps will continue to surprise the media; new smartphones and tablet PCs are enhancing our daily digital lives; and with new innovations like LTE broadband bandwidth, NFC smartphones and more relevant mobile ad formats, we will see a dramatic lift off in global Mobile Advertising,” stated Harald Neidhardt, CMO & Co-Founder, Smaato Inc.

While we’re closing out 2010 as a breakout year in mobile advertising, Smaato pulled out these key findings to summarize where we’re at and where we’re likely to go over the coming year:

  • Asia is still the leader in mobile advertising and will proceed being the strongest market in terms of ad spending. In 2010 Japanese companies already invested more than $1 billion in this business followed by South Korea and China ($270M and $180M). In Asia more than 15 billion page impressions are being generated on a daily basis in mobile.
  • The US is the second largest market globally in terms of mobile advertising spending behind Japan. It will close the gap next year with a forecast of $1,24 billion and will grow up to $5 billion in 2015.
  • The top 5 European countries (UK, Italy, France, Germany, Spain) will see a huge increase in mobile ad spending according to Smaato. End of 2010 these “Big Five” are estimated to have 65 million mobile internet users; this number will more than double within the next 5 years up to 160 million. The “Big Five” will reach the $1 billion mark approximately in 2014.