On Friday, Smaato – the mobile ad optimization platform – said that 2012 is shaping up to put Smaato on track to earn the title as the undisputed global leader in mobile advertising.
On the heels of record growth, however, the company today unveiled the industry’s first price index – The Smaato Global Price Index.
As you might expect, the index aims to serve as a global rate card for mobile advertising.
Powered by “extensive analytics and a robust pricing engine,” the Smaato Global Price Index offers real-world metrics on where to focus monetization efforts, helping app developers and advertisers to better navigate the mobile advertising landscape and better strategically develop, plan and rollout their campaigns, Smaato says.
For advertisers that means targeting the most relevant potential customers and for app developers it translates to achieving the highest Average Revenue per User.
“Mobile advertising doesn’t have to be difficult,” says Ragnar Kruse, CEO of Smaato. “In fact, it can be incredibly effective. Our reach, multiple relationships with ad networks, deep analytics and robust pricing engine gives us unique insight on pricing from region to region. With the launch of our new index we aim to take the complexity away and help developers, publishers and advertisers to determine the best performing regions at the best price so they can execute the most effective campaigns with the greatest returns.”
