It turns out Verizon has a thing for Sling.
On Monday, the largest mobile operator in the US announced forthcoming plans to roll out a new media subscription service fashioned in partnership with video place shifting products and services provider Sling Media. As a result of the offering, Verizon Wireless customers will gain the ability to watch their home TV (live or recorded content) on select new 4G smartphones.
As the market for on-the-go TV viewing heats up at an accelerated pace, Verizon’s latest effort represents the wireless carrier’s most aggressive push yet into streaming mobile media.
Last week at the 2011 Consumer Electronics Show in Las Vegas, Verizon announced a plethora of new partnerhips that will increase the attractiveness of the carrier’s various services in 2011 and beyond. The freshly unveiled partnerships include those with Rhapsody, MOG, Bitbop and Gameloft.
The deal with Sling, however, appears to have generated the most buzz of all the partnerships announced by Verizon at CES.
“With significantly increased speeds and reduced latency, the Verizon Wireless 4G LTE Mobile Broadband network provides an ideal environment for a fantastic Sling viewing experience with great video quality,” said John Gilmore, senior vice president and general manager at Sling Media.
“Sling’s subscription offering is a new, easy way for consumers to start enjoying their home TV wirelessly, with one monthly bill from Verizon and without a long term contract for the Sling app.”