Sky’s The Limit for SundaySky and SmartVideos

Sky's The Limit for SundaySky and SmartVideosAnnounced on the eve of CES 2016, the team at SundaySky — a company powering personalized video engagement for various brands — revealed that more than 500 million SmartVideos have been generated in real time by its platform since 2011.

Currently, more than 1 million SmartVideos are delivered and “proactively viewed” by consumers daily on mobile, desktop and set-top devices.

“This achievement exemplifies SundaySky’s vision of making personalized video the standard for how brands communicate with consumers,” a news release touts.

In Forrester Research’s September 2014 Executive Q&A: How Personalized Video Works And What It Can Do For You, analyst Jim Nail writes, “We believe that personalized video will command increasingly larger portions of advertising and marketing budgets due to its return on investment (ROI) improvement over traditional video content and other outbound methods of communication.”

“This 500 million SmartVideos mark is a testament of SundaySky’s commitment to transforming the brand-customer relationship through personalized video and another step toward achieving our vision of a world where personalized video is recognized as the norm for brand-to-consumer communication,” said Shmulik Weller, CEO of SundaySky. “The company’s growth mirrors the sophistication of our market and is fueled by the personalized, one-to-one communications that brands depend on to engage with their customers.”