Over the weekend, MMW was briefed by reps for SITO Mobile Ltd., a leading mobile engagement platform provider, about their latest happenings.
The company is announcing a new partnership with LiveRamp, a provider of data onboarding services.
This partnership, a provided statement explains, allows marketers to use their CRM data within SITO’s products to reach consumers with highly relevant, targeted ads. LiveRamp provides accurate matches of a marketer’s CRM data across devices, while SITO provides the technology to reach these users through its mobile targeting platform.
Marketers can now simply use LiveRamp to onboard their customer records tied to email addresses or postal addresses for the audiences they want to target.
“Combining first party CRM data with unique to mobile data such as location and device ID will enhance our audience targeting and reach,” said Jerry Hug, CEO of SITO Mobile. “This integration has already led to new revenue from current partners and will allow us to provide an offer that is in demand by many large auto and retail advertisers looking to interact with their current and lapsed customer base.”
“Mobile marketing is rapidly developing and commanding more marketing spend,” adds Auren Hoffman, CEO of LiveRamp. LiveRamp’s new data onboarding to mobile product will allow marketers to use their customer database for in-app personalization, targeting and analytics.