SITO Mobile Launches New Mobile Campaign Management Platform

SITO Mobile Launches New Mobile Campaign Management PlatformSITO Mobile, a mobile engagement platform provider, reached out to MMW this week to herald its launch of Version 1.0 of its self-serve campaign management platform for the small and mid-sized business market.

In connection with the launch, we’re told, the company has released a case study that details the pilot results following a successful 14-store, 12-week campaign managed by a regional food retailer.

“The results of the pilot outperformed the expectations of our client by a wide margin,” says Jerry Hug, CEO of SITO Mobile. “The performance of the program now easily justifies their broad roll-out to the entire chain. Thus far, all of SITO’s SMS programs for large enterprise clients have been done on a manage-service basis. Moving forward, we now have the ability to empower the local store manager to deliver hyper-local promotions in real-time. As a leading provider of mobile marketing, it is important that we deliver innovative solutions to address our customers’ needs.”

Hug adds that this new product “represents an enormous new recurring revenue stream for us given the size of the addressable market. SITO’s self-service platform will be sold as a Software-as-a-Service (SaaS) based licensing program, making the platform a practical solution for small and mid-sized businesses.”

All told, SITO Mobile is making great moves with great timing. According to the Harvard Business Review, domestic mobile ad budgets are expected to grow from $2.3 billion in 2012 to nearly $11 billion by 2016.