SITO Mobile Confirms New Beacon Strategy with Unacast Deal

SITO Mobile Taps Joseph Wilkinson for SVP of Investor RelationsSITO Mobile, a leading mobile engagement platform, has just announced a partnership with Unacast, the world’s largest network of beacon and proximity data.

The deal, we’re told, will combine SITO’s mobile data with Unacast’s deterministic proximity data for enhanced attribution and targeting.

The combination will enrich SITO’s data assets and provide differentiated insights into consumers’ behavior while they are in venues.

SITO Mobile’s owned-and-operated marketing platform provides access to more than 98% of U.S. mobile consumers via more than 200,000 of the most popular apps. Additionally, it analyzes approximately 4.5 trillion monthly data points with its machine-learning algorithms – continuously improving its data intelligence and providing consumer insights for location-based audience targeting and real-time optimization and attribution.

According to Monday’s announced deal, Unacast has partnerships with 66 of the largest Proximity Solutions Providers (PSP’s) that cover 2 million or 40% of the world’s commercial beacons – making Unacast the largest aggregator of proximity data in the industry.

“We enthusiastically embrace Unacast’s addition to SITO’s network of data and product partners,” said Jerry Hug, CEO of SITO Mobile. “Our extensive location-based mobile platform is a natural fit with Unacast’s aggregated network of proximity-based data partners. The ability to add insights like dwell-time, 3-Dimensional data to decipher what floor of a mall a consumer may be on, and even data at the aisle, allows us to create more powerful tools and techniques that yield better audience insights and results for our clients. We are focused on continually adding unique and expansive datasets to our technologies, and we are always looking for improvements to our level of geographic precision to further enhance our attribution and targeting capabilities. These enhancements will set SITO Mobile further apart from other location-based advertising options, improve our Real-Time Verified Walk-In offering and help marketers better understand and reach their customers.”