SiteScout, a leading self-serve media buying platform, is touting the launch of a complete application program interface (API) for real-time bidding (RTB).
The new SiteScout API allows developers and businesses to leverage SiteScout’s global RTB infrastructure in building their own applications and programs.
We’re told it offers programmatic access to reporting, audience management and campaign management.
With the SiteScout API, businesses can now mesh the power of RTB with their own products, increasing the value they receive from the SiteScout RTB platform. Among many other usages, the API will allow SiteScout customers to build custom dashboards, branded client interfaces and retargeting products.
“SiteScout has always been about empowering marketers, agencies and advertisers, with an accessible programmatic ad buying platform,” said Paul Mokbel, CEO of SiteScout.
“Our customers were asking us if they could build apps on top of our RTB platform, such as niche-specific DSPs targeting specific market segments,” Mokbel adds. “This is why we launched this API: to give them the right tools to create their own RTB-powered ad products. In doing so, we’re creating a richer marketing ecosystem and democratizing RTB infrastructure by making it available to developers and businesses of all sizes around the world.”
To learn more about SiteScout, click here.