Sirius XM Gets Serious About Mobile Presence

Sirius XM is putting into action the longstanding encouragement from fans to delve deeper into mobile territory and more comprehensively tend to satellite radio fans on the go. As a result, Sirius XM is introducing a new mobile application built for BlackBerry smartphones.

The app will provide access to better than 120 popular channels serving up music, talk, sports and comedy programming – without a single commercial to break up the pace. Although the app is poised to pacify a lot of satellite radio fans, the Blackberry incarnation of the Sirius XM app will not follow suit with the previous iPhone application, which included programming ranging from The Howard Stern Show to professional sports broadcasting.

For now, Blackberry says the new app provides premium Online subscribers (who own the Storm, Bold, Tour or Curve) with programming that includes Mad Dog Radio with Chris Russo, Oprah Radio and Martha Stewart Living Radio, music channels like The Grateful Dead Channel, Eminem’s Shade 45 and – as you would expect – Jimmy Buffett’s classic “Radio Margaritaville.” In addition, BlackBerry users will be able to bookmark Sirius XM Internet channels for fast, easy access through a “Favorites” function.

According to Scott Greenstein, President and Chief Content Officer, Sirius XM: “We are truly excited to launch the Sirius XM App for BlackBerry, giving millions of discerning mobile consumers the ability to take our superior Premium Online programming with them on the go.”