Ahead of the weekend, Sionic Mobile announced that its ION Commerce Engine (ICE) now features automated data analysis and data-driven dashboards powered by IBM Watson Analytics.
This addition, we’re told, enables partners and retailers to better engage and connect with millions of Mobile Rewards App users nationwide.
Sionic Mobile’s ICE mobile payments and loyalty platform combines an extensive GeoSense beacon network with powerful market insights, enabling merchants to develop highly effective mobile marketing and loyalty campaigns to drive awareness and generate more frequent app usage.
MMW is told that the new analytics component provides actionable data in a user-friendly environment helping businesses identify customer spending traits, loyalty and transaction trends, as well as market and demographic data.
“We’re providing retailers a robust, intuitive mobile commerce platform without the complexities normally associated with this level of analytics,” said Ronald Herman, CEO and founder of Sionic Mobile. “Other platforms in the market tout AI capabilities, promising retailers a wealth of data to drive sales and boost revenue. In reality, most retailers lack the resources required to perform intricate analysis of often cryptic, inaccessible data, and instead of artificial intelligence, are left with artificial ignorance. Incorporating IBM Watson Analytics with our proven loyalty and payments commerce engine will be a game changer for retailers that will not only amplify customer engagement and the overall user experience, but will provide a significant edge in a crowded mobile marketplace.”