Singular identifies Motive for Best Return-on-Investment for Mobile Marketers

Press Release: Singular, a marketing analytics platform, backed by General Catalyst, KDWC Ventures, TransLink Capital and Telstra Ventures has released the much-anticipated Singular ROI Index. Singular has sifted through $3 billion in ad spending and 2.4 billion installs to calculate the Singular ROI Index, which...

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Press Release: Singular, a marketing analytics platform, backed by General Catalyst, KDWC Ventures, TransLink Capital and Telstra Ventures has released the much-anticipated Singular ROI Index.

Singular has sifted through $3 billion in ad spending and 2.4 billion installs to calculate the Singular ROI Index, which reveals the return-on-investment for the performance of mobile ad networks.

The research by Singular has identified Motive Interactive as one of the Top 20 Best Performing Mobile Ad Networks in the world. Moreover, Singular has named Motive a “Network on the Rise” which Singular predicts will see growth and an increased mobile ad budget from top mobile brands. Motive’s programmatic buying technology, advanced campaign management tools, and unwavering commitment to quality clearly drives this exceptional ROI and client success.

Motive Interactive, a global mobile advertising platform, that provides performance mobile marketing, user acquisition and programmatic media buying has seen impressive growth over the years with the past few being remarkable. Brendan Smith, Founder and CEO of Motive pivoted Motive’s online marketing business into mobile advertising in 2012 and has seen astonishing growth with marquee clients ever since.

About The Singular Index

Drawing on data from over 1,500 apps owned by Singular customers and spending in more than 1,000 mobile ad networks, this index aims to provide marketers with greater transparency into the mobile advertising market and to highlight the 20 mobile ad networks that drove the best performance for marketers in 2016.

Motive Interactive is a performance-based mobile ad network that represents brands across numerous verticals with a focus on user acquisition for mobile apps. Motive remains a privately held firm headquartered in San Diego, CA. Motive provides mobile marketing services for many of the leading app companies across the globe.

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