Here’s an interesting tidbit- according to data released by AdMob, its network recorded over 100 million mobile ads being served in Singapore alone during the month of March. Impressive nonetheless, but even more so considering the entire county has a population of only 4.8M people.
The spike is mobile ad impressions align with the spike in iPhone usage and ubiquity in Singapore. After the so-called “iPhone wars” took place late last year, which saw all three mobile network operators in Singapore releasing iPhones with low-cost data plans, admob saw a hyper exponential increase in ads being served in the country.
These kinds of numbers still indicate the fast growth in mobile advertising around the world, and the impact one device can have on the entire ecosystem. AdMob indicated that India produced the most impressions worldwide after the U.S, with many other countries rapidly approaching.
