Singapore Innovators Wow Attendees at SXSW

Infocomm Development Authority of SingaporeStanding out from the crowded field of innovators at SXSW isn’t easy, but the Infocomm Development Authority of Singapore (IDA) is doing just that this week in Austin, Texas, as they continue showcasing the exciting innovations of eight Singapore-based technology startups at one of the world’s largest interactive festivals.

Ranging from mobile, 3D, security to sensory technology, these Singapore-based innovation-driven tech startups are aiming to serve up some cutting edge tech products to serve the needs of the U.S. market.

And of the most talked about startups out of Singapore – – gained even more buzz this week following Edward Snowden’s controversial, headline-making web-based presentation regarding NSA spying and data security.

In the age of Wikileaks and an era where privacy is key, helps users share their private and professional content safely, even after sending.

Files, we are told, are in view only mode and cannot be forwarded. In a tip of the digital hat to Mission Impossible, files can even be set to self-destruct and the statistics will show who viewed the content.

On the marketing side of the aisle, “Eco” offers an innovative way to collect feedback and engage directly with customers. Customers can scan a QR code on their smartphones or dial a number to provide feedback on the product or service by text or voice. Data is pulled from rating sites and social media channels, creating a consolidated view for customer sentiments.

Additionally, there’s Gushcloud, an influencer network that executes advertising differently, which helps brands connect to their audiences via influencers and the content they create on social media. Influencers are bloggers, social media influencers, celebrities, online publishers and YouTube channel creators.

All told, this is just the tip of the iceberg when it comes to the platforms and products introduced this week by the IDA.

Steve Leonard, Executive Deputy Chairman of IDA, said in a provided statement: “We are happy to showcase a strong line up of some of the great tech product startups being built in Singapore. All parts of our ecosystem including investors, corporate partners, universities and the Government are actively working to ensure Singapore is a great place to create and build high growth tech product startups.”