Shoutlet, a cloud-based social marketing platform, confirmed Tuesday that it has been named a Facebook Marketing Partner in their new partner program.
The Facebook Marketing Partner Program was created to help businesses “scale their marketing efforts” on Facebook, and the newly revamped program will “make it easier for marketers to find partners based on their specific needs.”
Additionally, the new structure helps businesses find partners with expertise in particular industries and geographic markets.
To that end, Shoutlet hoped to play a valuable part in the program, as the company offers what it calls “solutions to discover, create, publish, and measure Facebook content allows brands” in order to optimize their reach and impact on Facebook.
The firm’s Social Ad capabilities also allow customers to boost posts and manage unpublished posts.
Customers using unique Shoutlet products including Social Canvas are publishing complex micro sites and contests to their Facebook pages to gather important customer data to use in other marketing channels.
Jim Wilson, Shoutlet’s Chief Product Officer, says today’s announcement is “a testament to the growth of Facebook’s partner network and a deepening partnership between Shoutlet and Facebook to help our customers drive real business value with social marketing.”