On Wednesday, MMW was briefed by the crew at ShopAdvisor, a big name in drive-to-store retail proximity marketing, about what’s new with the company and its platform.
As it turns out, the firm has delivered a major enhancement to its platform.
Leveraging the company’s acquisition of Retailigence earlier this year, the new version features across-the-board enhancements to its Product Intelligence, Context Intelligence and Shopper Intelligence modules.
“Proximity marketing has developed to a point where location awareness and basic shopper information has become a commodity,” said Jeff Papows, CEO ShopAdvisor. “Our customers are excited about the new version of our platform because it provides them with vastly deeper intelligence about shopper affinities that are contextually relevant based on shopper activity from our appNET partners and near real-time details on millions of products across hundreds of thousands retail locations.”
ShopAdvisor asserts that its platform is “uniquely designed” to facilitate the shopper’s path to purchase in brick-and-mortar stores via proximity marketing programs that are powered by the contextual information and services delivered through its Product Intelligence, Context Intelligence, Shopper Intelligence modules as well as its appNET and retail partners and customers.
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