It’s a development that lends favorably to the projection that the 2012 summer Olympic games will be the most “social” in history.
On Tuesday, the team at Shazam – a leading media discovery company – said they are going for the gold with regard to coverage of and integration with the summer games this year.
Simply put, NBC’s coverage of the 2012 London Olympic Games will be Shazam-enabled. As a result, viewers will have instant access to additional content and social features within the Shazam App on their mobile device.
Viewers can use the Shazam App to unlock extras such as, unique content on athletes, up-to-the-minute information on results, and the medal count. Additionally, they can participate in viewer polls and share on social media via Twitter and Facebook.
“Our collaboration with NBC around the London Games marks an exciting milestone for Shazam for TV,” said Shazam CEO Andrew Fisher. “As the leader in second-screen interactive television, we’re proud to work with NBC to make their coverage of the London 2012 Summer Olympics an even more engaging and interactive social experience.
“We are pleased to be working once again with Shazam,” adds Rick Cordella, SVP & General Manager of Digital Media at NBC Sports Group. “We are confident their Shazam for TV™ service will help us ignite even more excitement among viewers watching the Games on the networks of NBC Universal.”