Mobile music discovery and tagging service Shazam recently announced a unique mobile advertising solution that takes advantage of the millions of users who use Shazam to identify what songs their listening to.
Appropriately called “Listening Screen Takeover,” the new service allows marketers to overtake the app listening screen while iPhone and iPod touch users are identifying songs. Instead of the familiar blue Shazam screen, users running the free, ad-supported version of the app will instead see ads stretching across three quarters of the device’s screen. When the Tag result is displayed on the next screen, the ad becomes an expandable, interactive banner.
The company says the new ads won’t add to the time it takes to tag a song, and that’s it’s still possible to buy music via iTunes, watch video clips or share discoveries as normal. For advertisers, campaigns and promotions can be tailored and delivered to specific advertising regions, and brands can even purchase exclusive full-day sponsorships.
While it sounds simple enough, the Shazam service itself is ripe for mobile advertising and the company is leveraging it perfectly. Anyone who’s ever used Shazam knows that when you’re waiting for a song to be tagged, you’re starring hard into the blue screen anticipating the artist and song name information. Add the fact that some 75 million users leverage Shazam across the world, with over a million new users a week, and it provides a pretty unique opportunity for mobile advertisers.