Shazam Launches “Audio Recognition Advertising” Solution

Shazam, the startup focused on mobile “music discovery,” today announced the launch of its innovative “Audio Recognition Advertising” (SARA) solution to integrate mobile marketing into its hugely popular music tagging technology. The SARA program works by letting brand advertisers directly reach, influence and interact with...

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Shazam Launches Audio Recognition Advertising SolutionShazam, the startup focused on mobile “music discovery,” today announced the launch of its innovative “Audio Recognition Advertising” (SARA) solution to integrate mobile marketing into its hugely popular music tagging technology.

The SARA program works by letting brand advertisers directly reach, influence and interact with target audiences using the company’s immensely popular music recognition technology to tag a commercial.  Advertisers can then create campaigns that incentivize viewers to engage with the promotion and ‘Shazam’ the ad-spot, meaning viewers access the Shazam service on their respective mobile devices, point the device in the direction of the commercial and hit the “Shazam” button.  Shazam’s audio technology recognizes the specific advert and returns a customized result.

Brands can use SARA for special promotions and hidden content — such as exclusive videos and interviews — by providing a click-through to a branded mobile web experience where viewers can interact directly with branded content. The tagged item remains in the viewers tag list so they can revisit it and share it with friends.

To bring the SARA platform to North America, Shazam has teamed with Augme Mobile to integrate its mobile marketing technology and reach within Shazam’s platform.  The combined solution allows for a 100% ‘opt-in’ environment and, unlike other interruptive advertising formats, is wholly controlled by consumers who can choose to interact with only those adverts or programs that are relevant and of value to them.

It’s a unique solution for advertisers, and one I think will be very successful given the popularity of Shazam and the methodology involved.  It’s nice to see something completely new coming out of MWC, and the new SARA platform has a lot of potential to make waves in the near future.  This is definitely one to keep an eye on.

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4 comments

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  2. Lara

    Great! brands can use for special promotions and hidden content such as exclusive video’s and interviews. With a unique solution for our advertisers,A very successful will given to the famous of Shazam and mythology is part of it. More power to your site! God bless 😉

  3. Mobile marketer

    Wow, that’s very good.

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