Shazam and Gimbal on Monday confirmed to MMW that they have secured a new partnership designed to expand opportunities for brands, advertisers and media owners.
How so? By offering what the partners call “a more personalized experience for Shazam users, through beacon technology.”
The partnership includes the incorporation of the Gimbal SDK into the Shazam mobile app, which has over 500 million downloads and more than 100 million monthly active users.
“We are excited to add beacons as a way that we connect our users with the world around them,” said Rich Riley, CEO of Shazam. “Gimbal is an ideal partner to provide an unprecedented, customized mobile experience, and a new and meaningful way to connect brands and consumers.”
Monday’s news release calls the move representation of “further evolution in the way consumers are looking to Shazam to magically connect them with the world around them.”
“By incorporating Gimbal into their platform, Shazam and their partner brands will be able to deliver even better experiences to their millions of users, based on each user’s individual interests and proximity,” adds Rocco Fabiano, CEO of Gimbal.