Shazam Gearing Up for IPO

Shazam, the hugely popular music discovery mobile app, has a new way of branding itself – a “media engagement” company.

On Monday, AllThingsD reported that the company has brought on board Rich Riley, a former Yahoo executive, as its new CEO to help lead the charge for big change ahead.

These efforts, we’re told, are essential for the company to strengthen its leadership team and “position Shazam for next stage of growth and IPO.”

“I look forward to extending our dominance in media engagement, from our roots in music to our leadership position in second-screen TV and want to ensure that Shazam is the company that helps people recognize and engage with the world around them,” Riley says.

The London-based company now has some 300 million users (90 million of which are in the U.S.) in 200 countries around the world.