Shakey’s Pizza Adds 16K Opt-Ins And Sees 10% Conversion Using Mobile Coupons & SMS

Shakey’s Pizza Parlor recently partnered with Options Media Group on a comprehensive text messaging initiative to drive foot-traffic to its restaurants and encourage mobile opt-ins using a three-month test program targeting 30 stores in Southern California. The campaign encouraged users to send a text message to Shakey’s to receive a mobile coupon good for a …   Read More

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Shakey’s Pizza Parlor recently partnered with Options Media Group on a comprehensive text messaging initiative to drive foot-traffic to its restaurants and encourage mobile opt-ins using a three-month test program targeting 30 stores in Southern California.

The campaign encouraged users to send a text message to Shakey’s to receive a mobile coupon good for a large pizza.  After the short pilot program in just 30 of its stores, Shakey’s was able to build a significant database of over 16,000 people who responded to the initial promotion.  Customers responded to in-store advertisements as well as Shakey’s ads placed throughout the location’s respective communities.  A follow-up campaign resulted in a 10% conversion rate of customers who used their text coupon to buy a pizza during a one day special offer sent to Shakey’s mobile subscribers.

As with most mobile coupon campaigns, Shakey’s franchisees were more than happy with the results and plan on leveraging mobile well into the future.  “We continue to see our customers shift marketing budgets to text messaging offers after implementing successful test offers.  Shakey’s has a great brand and tradition so we are not surprised to see their customers react so positively to these mobile offers,” said Scott Frohman, Options Media CEO.

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4 comments

  1. David Puno

    Shakey's could have used our short code "90210" and received and 30% conversion rate. We are the leader in text mobile marketing and have the World's best short code "90210". Text VipClub to 90210.
    Visit: http://www.GoText90210.com.

  2. Joe B

    Big Deal they use a program called eztexting.com and got a keyword….I hope they are not paying more the $20 a keyword and $.15 a response.

    1. mymtext

      Joe B eztexting system charges as shown on there website website for this size list 30k would have cost 149 month for 6600 standard messages plus 2 cents for additional messages that would bring the cost to send just one message to the customers to a whopping $734 bucks. we offer a system where they can have unlimited SMS coupons for just $37 a month flat rate send as many messages as they want 30k 60k 200k messages we also offer tons of features at one low price they should have called us for there marketing ask for Jim 888-374-0555 or visit online at http://www.mymtext.com look around find a better price on a comparable system call us last we want to be your service provider for mobile marketing our service and customer support is fantastic we want to work with you

    2. AlternativetoMyMText

      MyMtext uses the system of http://www.dktext.com they just resell the services for a huge profit if you want the exact same service for free then go direct to the source and use dktext there customer service is great and they offer the exact same thing as MyMtext only its free… Just Saying

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