Today, at day two of MWC in Barcelona, SEVEN announced the general availability of its unique “Ping” mobile push solution for messaging and applications. Focused on mobile operators and device makers, the solution allows for “push enabled” messaging, social networking and mobile apps on any mobile device- from “super-phones” to feature phones.
Ping is centered in the cloud, keeping all content and data stored away from the device itself, offering significant efficiencies in wireless data synchronization, such as savings in precious battery life, reduction of the cost of service delivery, superior user experience and optimization of data traffic on the network- which in some instances represent the majority of an operator’s traffic.
Put simply, the Ping solution allows operators and their partners to efficiently provide push applications such as email, instant messaging, social networking, and any application that needs to be connected to or exchange data with the cloud, to mass market devices, including lower-end feature phones, smartphones and next-generation “super-phones.” SEVEN is also opening its platform to partners and customers, enabling them to take full advantage of the SEVEN push and synchronization technology.
“From the get-go, we envisioned a mobile world beyond pure voice and messaging, and hence designed our System SEVEN platform to support all forms of data, not just email,” said Trevor Fiatal, CTO and co-founder of SEVEN. “Doing so has given us the scalability to meet global customer needs – whether for traditional messaging such as email or for newer trends such as today’s high-growth social networking applications. We believe that this foresight and experience in building a push-enabled network that can easily grow as new mobile markets mature has been and will continue to be a key advantage for SEVEN over our competitors.”