It’s another partnership made in mobile-first heaven.
MMW has learned that SessionM and Bottle Rocket have forged a partnership that will enable brands to deliver richer, more immersive mobile apps powered by “true mobile loyalty.”
In short, the new partners tell us, this joint offering will allow Bottle Rocket to build apps that fuel consumer engagement and retention with powerful new features from SessionM – an essential task as brand loyalty is widely held as one of the most important battlegrounds in marketing today.
“Bottle Rocket builds incredibly elegant custom mobile apps for leading brands. SessionM technology powers incredibly sophisticated custom loyalty programs for leading brands. Coming together, we will deliver the kind of highly personalized experiences, relevant and timely content and tangible rewards that will increase brand loyalty,” explains Brandon Berger, Worldwide Chief Digital Officer for Ogilvy & Mather. “We’re excited to leverage the SessionM platform inside Bottle Rocket’s award-winning user experience design to redefine loyalty apps for some of the world’s largest brands.”
SessionM’s mobile marketing platform captures consumer behavior across channels at a very granular level so appropriate content, offers, rewards or experiences can be delivered in real-time, guiding consumers further down the path to purchase and loyalty.
Currently serving category leaders in retail, consumer packaged goods, sports and entertainment, SessionM’s platform can “scale with tremendous speed, leveraging deep insights to boost customers’ loyalty.”
The partnership between SessionM and Bottle Rocket is already delivering added benefits for marquee clients. For example, one of the world’s largest and most renowned CPG brands is currently working with SessionM and Bottle Rocket to unleash a powerful new mobile loyalty app designed to dramatically boost in-store sales by providing powerful incentives, rewards and relevant information to shoppers in real-time.
“Loyalty starts with context,” says Lars Albright, CEO of SessionM. “Our technology provides a sophisticated understanding of what each customer has done and is doing in real-time across channels. This allows our clients to intelligently motivate each customer to the next high value behavior with the best omni-channel tool for the job. Working with Bottle Rocket brings all these capabilities to life beautifully. They understand how to leverage our technologies and insights to bolster both consumer engagement and long-term loyalty, thus making them even more effective. They take technology that’s very sophisticated and make it very elegant for clients and consumers.”
