Sensewhere LLC
, a provider of indoor location solutions, introduced this week a new level of mobile location context for advertisers, retailers and app publishers around the world.
“The new Visit Confirmation service is part of the adwhere platform for location-based advertising and can be used by businesses globally to attribute retail store or other venue visits,” Sensewhere says.
Using sensewhere’s patented indoor positioning system and adwhere services, sensewhere interprets complex layers of information using big data and delivers the service based on individual users entering a geofence and dwelling in the area for a defined period of time, ultimately triggering a visit confirmation and supplying detailed analytics, such as visit counts by user and by venue for statistical insights.
“Location-aware apps are set to triple by 2019 and indoor positioning is vital to providing complete location coverage,” notes sensewhere’s CEO, Rob Palfreyman. “The potential of our new Visit Confirmation service in the adwhere platform has so far been greeted with curiosity and excitement and we are working very hard to create new opportunities for big data and open doors to the next level of monetization for mobile.”
According to a statement emailed to MMW, the adwhere platform is being offered to venue owners, advertisers and app publishers and is now available for demonstration and implementation.