Self-Serve Mobile Advertising Provider Mojiva Raises $25M In New Funding

Mobile advertising provider Mojiva has raised a fresh round of funding in the amount of $25 million, according to a recent SEC filing.

The company, which had previously raised $10.3M in funding, offers a self-service mobile advertising platform that goes head to head with others in the space such as Millennial Media, JumpTap, AdMob and several others.

Founded in 2008, the company says it currently works with 3,000 advertisers and publishers worldwide and counts the likes of ABC, Univision, TMZ, and the International Business Times as current clients.  In terms of reach, the company’s network serves 190 countries and reaches over 100 million users worldwide, according to the company.  Mojiva differs slightly from its competition in that it partners with rich media providers such as Gold Spot Media, PointRoll, EyeWonder and Crisp Media to provide ad agencies the ability to create campaigns on partner publishers’ apps and Websites.  It also partners with third-party ad servers like DART and Atlas.

To help better position itself against the onslaught of competition in the mobile ad space, the company recently hired Tony Nethercutt from Google-owned AdMob to run its general operations for North America.  Nethercutt’s is in good company, as Mojiva was founded by a team of advertising and media veterans from Google, DoubleClick, Yahoo, Nokia and AdMob, with more than 100 years of collective experience in mobile marketing and technology.