Self Magazine Banking on SMS as The Ultimate Secret to Weight Loss

The editors at Women’s health and fitness publication Self have high hopes for the power of SMS. This week, the well-known magazine began hyping a new public beta of a mobile, text-based weight loss program. Dubbed the “Self Diet Tapper,” users (subscribers to the program, that is) will receive five text messages per day. The …   Read More

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The editors at Women’s health and fitness publication Self have high hopes for the power of SMS.

This week, the well-known magazine began hyping a new public beta of a mobile, text-based weight loss program.

Dubbed the “Self Diet Tapper,” users (subscribers to the program, that is) will receive five text messages per day. The nature of the texts will be of an instructional manner, instructing dieters on what is appropriate to consume in the way of food and beverages. Exercise tips and encouragement will also be provided.

Here’s one such sample text from the program:

Back away from that brownie! Bust your 3 o’clock crave with a healthy snack, like 1/2 apple w/ PB and a tall glass of water.

Now, if you’re thinking that this regimen was haphazardly put together by a few magazine writers and their editors, think again. Instead, Self turned to a gaggle of registered dietitians and fitness experts to help fashion the program, which isn’t stringent or harsh by any stretch of the imagination.

Self is billing the program as an informal reminder and encouragement system to keep dieters motivated and on track.

According to Self editor-in-chief Lucy Danziger. “What’s most appealing is that users will be in control so they can choose whether to act on the gentle tap. They don’t have to think about any formal diet plan or second-guess themselves.”

The service from Self, which can be discontinued or canceled at any time, will run you $2.99 per month.

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3 comments

  1. Fallon Mayers

    This could be ideal for someone who nobody wants to cover. It's an opportunity to get coverage subsidized by your fellow American. Learn more about it at "Penny Health" online

  2. Clare

    Just another example of the use of SMS to stop addictive behaviour.

  3. Andi

    This sounds similar to textweight.com, but with textweight you can customize how often you want to hear from them. AND they have a site where you can track your progress (you text your weight in, then check the site any time). All cool ideas.

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