Sega Lends a Hand to Independent Mobile Game Makers

Venerable video game giant Sega is moving ahead with a new mobile game publishing effort that should give a boost to the creations of aspiring game developers.

Called “SEGA Alliance,” the initiative will focus on publishing mobile games made by independent developers.

The SEGA Alliance will provide participating developers with comprehensive marketing and production support as well as creative consultation.

On Thursday, SEGA Alliance’s first title, Jack Lumber, developed by Owlchemy Labs, launched on iPad, iPhone and iPod touch worldwide.

“SEGA has been a major player in the mobile games landscape for years and we’ve had tremendous success bringing our iconic franchises to smartphones and tablets,” said Chris Olson, vice president of digital business at SEGA. “With SEGA Alliance, we’re looking forward to sharing that success with talented developers like Owlchemy Labs by introducing new and unique games, such as Jack Lumber, to the market.”