While the threat of identity theft and other ecommerce-based scams remain real and credible, new studies show that online shoppers are becoming more cautious and more comfortable with online shopping.
And this reality could drive online spending this holiday season to record heights.
The amount spent online in the second quarter of this year hit $49.84 billion, up from $43.15 billion (+15.5%) in the same quarter last year, reveals comScore. The growth continues the upward trend, the 15th consecutive quarter of e-retail growth, and the 11th consecutive quarter of double-digit growth.
“Increased spending growth for the quarter not only reflects the long term share shift towards digital commerce, but also the near-term signals of sustained improvement in consumer sentiment,” comScore chairman Gian Fulgoni says, according to BizReport. “This strength is particularly significant since the second quarter tends to be seasonally lighter for e-commerce, and, as such, represents a positive indicator for the back half of the year.”
In recent weeks, MMW has reported that today’s online shoppers are more conscience than ever about the security of websites they patronize.
Understandably, consumers have no appetite for risk.
If you or your business accept credit cards online, your website must not appear to present danger. Fortunately, securing enough trust to reach a transaction is as easy as touting the credibility of the payment gateway you’ve selected to process credit card payments.
According to ecommerce experts, by informing shoppers on your site, for example, that payments are processed by North American Bancard – a well-known, secure, and reliable service provider – you can effectively piggyback on NAB’s sterling reputation in credit card processing. Any lingering worries about security will quickly fade away.