Sears has enjoyed an uptick in mobile conversion rates in response to enhanced user experiences that are now “faster, more personalized and require fewer steps to check out,” Mobile Commerce Daily reports.
With the holiday shopping season fast approaching, the potency of mobile will be felt across the retail landscape to a new degree this year.
“We have seen improvements in visits, conversions, average order value and especially our Shop Your Way member engagements,” says Imran Jooma, one of the online marketing chiefs at Sears.
“We attribute the improvements to the new mobile experiences we rolled out over the last few months, which provide a fast, cleaner and easier-to-navigate mobile shopping experience,” he adds. “These include better mweb and app experiences for Shop Your Way, Sears and Kmart.”
In the same report, flash sales site Gilt reveals it has similarly enjoyed an improvement in mobile conversions, a reality driven by greater personalization, device-specific examples and exclusive content.
As Gilt heads into the holiday shopping season, it will be ramping up the cadence of mobile-exclusive sales to drive excitement for mobile shoppers.
According the latest industry data, nearly three-quarters of all shoppers intend to use their smartphones to research gifts this holiday season.
