Scripps, EndPlay Partner for Live Mobile TV streaming

EndPlay announced Friday the release of its live streaming solution for mobile, built on the EndPlay Web Content Management (WCM) Platform. Taking the exciting venture to a new level right upon launch is EndPlay’s partnership with the Scripps Television Station Group (Scripps), the first EndPlay customer to deploy the company’s mobile live streaming solution across …   Read More

1589 1
1589 1

EndPlay announced Friday the release of its live streaming solution for mobile, built on the EndPlay Web Content Management (WCM) Platform.

Taking the exciting venture to a new level right upon launch is EndPlay’s partnership with the Scripps Television Station Group (Scripps), the first EndPlay customer to deploy the company’s mobile live streaming solution across its audience markets.

The arrangement allows for simulcast broadcast content and unique programming to be streamed directly to all smartphone and tablet devices.

At launch, the solution will support Apple iOS, Android OS and BlackBerry OS smartphone and tablet devices. The company will roll out the technology to the following Scripps TV Group markets:

  • Detroit, Mich. (WXYZ)
  • Phoenix, Ariz. (KNXV)
  • Tampa, Fla. (WFTS)
  • Cleveland, Ohio (WEWS)
  • Baltimore, Md. (WMAR)
  • Kansas City, Mo. (KSHB)
  • Cincinnati, Ohio (WCPO)
  • West Palm Beach, Fla. (WPTV)
  • Tulsa, Okla. (KJRH)

EndPlay’s mobile live streaming solution utilizes Intelligent Rendering technology to recognize specific device details such as the operating system to optimize the experience for each individual user. Working with HTML5, Flash, native device players and other appropriate protocols, the new solution delivers live streaming video regardless of form factor to nearly any smartphone or tablet in today’s market.

“The success of our television stations is based on our ability to provide must-have information wherever and however the audience wants it,” says Adam Symson, Vice President of Interactive for the television division of The E.W. Scripps Company. “EndPlay’s advanced capabilities for mobile live streaming allow us to better engage our current audience while attracting new viewers for whom a mobile device is the preferred channel for live.”

In this article

1 comment

  1. Scripps, EndPlay Partner for Live Mobile TV streaming – Mobile Marketing Watch | Mobile News World Magazine

    […] Scripps, EndPlay Partner for Live Mobile TV streamingMobile Marketing WatchThe arrangement allows for simulcast broadcast content and unique programming to be streamed directly to all smartphone and tablet devices. At launch, the solution will support Apple iOS, Android OS and BlackBerry OS smartphone and tablet devices. …EndPlay Debuts Mobile Live Streaming Solution With Scripps Television Station …MarketWatch (press release)Scripps Intros Live Streaming To MobileTV News Checkall 111 news articles » […]

Comments are closed.