Consumers looking for fun and savings can find it with Scratchy, a new consumer-interaction game app where users can find mobile coupons and rewards. Scratchy enables brands to reward their customers for their loyalty with unconditional rewards and discounts in fun environment.
Created in response to backlash against intrusive mobile advertising and challenged faced by ad-blocking technologies, Scratchy is an opt-in game. Players pick the brands they want to win rewards from. The game replicates a traditional lottery scratch card and users ‘scratch’ three of six tiles hoping to find 3-of-a-kind brand logos. Users can win direct rewards from $5 and up off purchases depending on the level they are playing. Savings can increase in value as a player advances.
To continue momentum, Scratchy allows users to have ten scratches a day which is increased by progressing in levels, social sharing, and inviting friends.
Brands engage with willing consumers and consumers get to follow and receive offers from brands they want without outside noise and distractions.
Scratchy launches with rewards and offers from such global brands as Apple, Best Buy, Converse, Banana Republic, American Eagle, Adidas, Nike, Gap, H&M, Bloomingdales, Ray-Ban, Victoria’s Secret, Chipotle, Starbucks, Whole Foods, Sephora, Bed Bath & Beyond, Crate & Barrel , CB2, UBER, Steiner sports, Fanatics and Amazon
Scratchy is a free iOS app and is available as a free download in the App Store. Android version is expected soon.