Livefyre, a real-time content marketing and engagement platform, has just announced one of the “most highly requested additions” to its Livefyre Comments application, the company tells us.
What’s the addition, you ask? The ability to integrate ads into comment streams.
The company says that this announcement marks the first time that publishers will be able to connect comments directly to their existing ad platforms and DFPs, “maintaining total control over the ads that are being displayed.”
Livefyre is also enabling its customers to keep 100% of the revenue from ads sold into the comments stream, bringing maximum value and revenue ROI to community engagement.
“Love them or hate them, commenters are consistently among the most engaged users on a site,” says Jordan Kretchmer, founder and CEO of Livefyre. “This is a tool that empowers publishers to monetize their onsite engagement by offering premium ad inventory directly in front of the most loyal members of their audience.”
To learn more about LiveFye, click here.