Samsung Whips Latest Marketing Campaign Into Shape

Samsung Strategy and Innovation Center and Nestlé Institute of Health Sciences have announced what they call a collaborative effort to harness the power of IoT technology and nutrition science to provide new insights into healthy living. According to a joint media announcement, this collaboration “aims...

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Nestle_logo-5Samsung Strategy and Innovation Center and Nestlé Institute of Health Sciences have announced what they call a collaborative effort to harness the power of IoT technology and nutrition science to provide new insights into healthy living.

According to a joint media announcement, this collaboration “aims to combine IoT, scientifically validated bio sensors, advanced multi-modal technology, and comprehensive nutritional approach to provide people with entirely new awareness into health and wellness.”

In addition, the collaboration aims to empower individuals to better manage their own health and wellbeing by providing relevant and contextual recommendations around nutrition, lifestyle, and fitness, to help individuals live healthier and better lives.

“We are delighted to enter this collaboration with a global leader in the field of sensor technologies,” said Stefan Catsicas, Nestlé Chief Technology Officer. “It will advance our Nutrition, Health and Wellness strategy, to support people who want to live a healthier lifestyle.”

“We’re excited about the breakthroughs this collaboration will bring,” said Young Sohn, President and Chief Strategy Officer, Samsung Electronics Co., Ltd. “Today, we live in an era of smarter living brought about by the convergence of technology and life science. It’s an era where the data from smart sensors and devices in our daily life such as mobile phones, wearables, and smart refrigerators can help us to understand our nutrition and activity and to guide us towards a healthier lifestyle.”

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