Samsung Pay Announces Important New Support for Marketers

samsungSamsung Electronics America, Inc. announced today that Samsung Pay is giving U.S. users another way to “slim down their physical wallets” with the support of membership features.

Samsung Pay users now have “easy, direct access” to merchant membership and loyalty cards to receive savings, rewards and other offers—all on their supported Samsung Galaxy smartphone.

All told, marketers are pleased about the new offering. And it’s easy to understand why.

The average American household carries almost 30 loyalty cards.1 With the new feature announced today, Samsung Pay lets users access all of their merchant membership and loyalty cards from one, easy-to-use application on the supported Samsung Galaxy smartphone that is already in their hands. With Samsung Pay, users no longer have to worry about fumbling through their wallet to find the right card, or worse, forgetting it and missing out on savings.

“With this new feature, Samsung Pay is giving users quick access to their favorite membership and loyalty programs and making shopping even easier,” said Nana Murugesan, VP of Strategy and Operations for Samsung Electronics America. “Right now, shoppers have several things—credit and debit cards, membership cards, coupons, gift cards—they need to take out of their wallets and scan at the register. Samsung is simplifying the checkout experience by bringing those items to your phone, representing our next step toward a world without physical wallets.”