Samsung and Best Buy Announce New Retail Partnership

This week, Samsung Electronics confirmed what’s being called a “unique” new relationship with Best Buy, the consumer electronics retailer.

The deal is centered on retail innovation for customers, helping them to explore, purchase, activate and service the broadest portfolio of Samsung mobile products and accessories.

In part, the deal will help Samsung achieve the “in-store mini-store” presence similar to that which tech rival Apple enjoys at Best Buy stores across the U.S. today.

The Samsung Experience Shop will be installed in more than 1,400 Best Buy and Best Buy Mobile specialty stores across the U.S. beginning this month.

By early May, Samsung says, 900 Best Buy and Best Buy Mobile specialty stores will feature the Samsung Experience Shop, with the remainder launching by early summer.

“Samsung has been delivering the latest innovation across the consumer electronics category for some time,” says Dale Sohn, president of Samsung Telecommunications America. “With the Samsung Experience Shops, we are ensuring consumers get the most of that innovation by learning how to leverage their mobile devices across our ecosystem of consumer electronics.”

According to Thursday’s announcement, the shops vary in size, with the largest being approximately 460 square feet.