Sailthru, a Customer Retention Cloud for top retail and media companies, announced that it has acquired Carnival.io, a mobile marketing automation platform for global brands.
“With the Carnival integration, Sailthru further solidifies its position as the only marketing technology delivering cross-channel personalization, automation and analytics based on a single customer profile,” a statement provided to MMW reads.
Terms of the deal were not disclosed as of this writing.
Carnival, whose customers include Coca-Cola, Penguin Random House and Air New Zealand, has grown annual recurring revenue more than 300 percent since the beginning of 2015 and increased its customer base 250 percent in the same period.
Carnival says its Mobile Marketing Suite includes push notifications; in-app messaging; a rich customizable message center which allows marketers to automate messages by customer behavior, location and demographic data; and mobile analytics.
“Mobile devices have become embedded in our daily lives and marketers need an easy way to tap into this dramatic shift in consumer behavior. Mobile cannot be treated as another channel; it is not an island. Until this point, moving beyond siloed data sets and simple triggered mobile messages has not been easy. Marketers simply have not had the technology needed to deliver a truly relevant, cross-channel experience,” said Neil Lustig, CEO, Sailthru. “Sailthru’s mission is to help marketers build deeper, longer-lasting relationships with their customers. We believe that human connections matter more than ever before, and in Carnival, we’ve found a complementary company that delivers on this vision.”
