Rumors Swirl That Amazon May Acquire 3D Mapping Startup

According to well-placed sources in the know, Amazon may soon announce its acquisition of a 3D mapping startup. Why? Presumably, Amazon wants to take its own stab at a new maps platform for its Kindle Fire tablet. With Apple and Google all about revamping their maps, perhaps Amazon wants a piece of the action itself. …   Read More

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According to well-placed sources in the know, Amazon may soon announce its acquisition of a 3D mapping startup.

Why? Presumably, Amazon wants to take its own stab at a new maps platform for its Kindle Fire tablet. With Apple and Google all about revamping their maps, perhaps Amazon wants a piece of the action itself.

Of course, that’s just speculation. But there’s no doubt about Amazon’s interest in UpNext, the company it may acquire.

UpNext is a thriving young firm that’s already put out apps for iOS, Android, and – not surprisingly – the Kindle Fire.

UpNext is said to take advantage of vector graphic-based images to populate cities with 3-D virtual buildings. Apple and Google’s maps use actual photos, so they aren’t scalable.

Although the vector-based maps are cool and very useful, UpNext – at best – can only support 3D maps for about 50 cities. Of course, that can and will change over time. But vector graphic-based maps for the whole U.S. will take a while.

Nonetheless, Amazon is apparently on the hunt to challenge the likes of Google and Apple in every major major category. Mapping just seems to be next.

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2 comments

  1. Mobile Fridays 7/6/12

    […] According to credible sources, Amazon may soon announce the acquisition of a startup they have been eyeing. The startup is a 3D mapping company called UpNext that is speculated to assist in creating a new map platform for the Kindle Fire and other Amazon products in the future. The startup has already created apps for iOS, Android, and of course the Kindle Fire. The startup utilizes vector graphic-based images to populate cities with 3D virtual buildings, which allow for scalability unlike Apple and Google’s maps which use actual photos. UpNext will only be able to support 3D maps for about 50 cities at best. For now at least. Surely over time this will change, as long as vector based maps take off and hopefully Amazon can assist in doing so. Read More […]

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    hi Michale
    nice post. thanks for sharing the updates

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