For months, we’ve known that Facebook had intentions to go public. Last week, those intentions were confirmed. On Tuesday, the rumor mill suggested that Facebook is about to go public in another aspect – with its long-awaited mobile ad platform.
According to published reports in the Financial Times, Facebook could launch its mobile advertising platform in early March.
Why the rush? Facebook clearly wants to illustrate to the investment community that it has established – or is in the process of establishing – viable and highly lucrative income streams.
The writing was on the wall for this platform based on the language Facebook used in its IPO filing last week.
“We currently do not show ads or directly generate any meaningful revenue from users accessing Facebook through our mobile products, but we believe that we may have potential future monetization opportunities such as the inclusion of sponsored stories in users’ mobile News Feeds,” Facebook revealed.
As of this writing, Facebook is planning to hold a marketing-related event in New York City on February 29th. Current plans call for Facebook to raise the curtain on its mobile ad platform at that time.