Rubicon Project, a global technology company powering an independent advertising solution to automate the entire digital advertising ecosystem across all inventory types, ad units, and channels, has good news.
The company just disclosed the success of its rapidly growing direct order automation business.
Rubicon reported that managed revenue from the overall orders business (which comprises both guaranteed and non-Guaranteed orders) grew more than 150 percent year-over-year in the second quarter of 2015.
The company’s growing Mobile Orders business also experienced significant growth during the time period, surging by nearly 200 percent.
“As the market maker for direct order automation, Rubicon Project’s early investments and key acquisitions have given rise to one of the fastest growing segments of the advertising industry today,” said Gregory R. Raifman, President of Rubicon Project. “As the only company in the market with an end-to-end automation solution that includes direct order automation, we are seeing very strong demand for our Orders technology from both buyers and sellers looking to make their businesses more efficient and more profitable.”
According to the organization’s recent announcement, Rubicon Project now has more than 2,500 buyers and sellers from many of the world’s largest agencies, brands, publishers, and mobile application developers using its Orders platform.